If you listen to the show on a regular (or even semi-regular) basis, you’ve no doubt heard Ellis mentioning “onCam”. He’s gone as far as trying to work it into the show as a bit, but that didn’t seem to work. So what’s the deal? Why does he keep mentioning this app? No cloak and dagger shit here, the answer is simple. Money. He’s endorsing the product, lending his name to it, and mentioning it on-air in hopes more people begin to use it. Ellis was probably approached with an endorsement and / or investment deal. I seem to remember several months ago, him mentioning a meeting about an app. OnCam was probably that meeting. Endorsement deals are nothing new for anyone high profile enough to warrant one, it’s certainly nothing out of the ordinary. That’s it. No big mystery. Continue reading →